Sachsenwald Baumschule — Brand & Print Collateral
A long-term design partnership with a regional garden and landscaping company specialising in plants, outdoor supplies, and professional green space services. The goal: create a cohesive brand presence across large-scale signage, print materials, and everyday operational documents.
A long-term design partnership with a regional garden and landscaping company specialising in plants, outdoor supplies, and professional green space services. The goal: create a cohesive brand presence across large-scale signage, print materials, and everyday operational documents.
Overview
Sachsenwald is a garden and landscaping business offering plant retail, outdoor materials, and professional landscaping services. Over time, we developed a consistent visual system that works across roadside signage, printed materials, and practical business applications.
Challenge
The company needed a strong and recognisable visual identity that could perform in real-world conditions — from large outdoor signage to invoices and stationery.
The challenge was to:
- ensure high visibility and clarity at distance
- maintain brand consistency across formats
- create production-ready files suitable for repeated use
- design materials that withstand everyday operational use
Goals
- Establish a cohesive brand system across physical touchpoints
- Improve legibility and contrast for outdoor signage
- Create scalable design templates for recurring materials
- Strengthen brand recognition in a competitive regional market
Solution
We developed a structured visual identity system built around strong colour contrast, clear typography, and modular layout principles.
All assets were designed to be:
- easily reproducible
- print-ready without surprises
- adaptable across different formats
- durable in high-visibility outdoor environments
Selected deliverables included:
- Outdoor flag banners
- Construction fence and site signage
- Business cards
- Stationery and invoice templates
- Additional marketing and operational materials
Outcome
The result is a cohesive brand presence that works consistently — from roadside visibility to internal documentation.
The system supports daily operations while reinforcing a clear and professional public image.
Learnings
Long-term collaborations require scalable systems rather than one-off designs. By creating reusable templates and structured guidelines, turnaround time was reduced while maintaining visual consistency across all formats.